Earthquake film’s premiere broke records

Wednesday 5 september 2018

Last weekend’s premiere of the new disaster film Skjelvet drew the largest crowds to Norwegian cinemas so far this year. Producer Martin Sundland at Fantefilm claimed he and his colleagues were extremely satisfied.

Fully 154,109 people bought tickets to see the film, which depicts a major earthquake hitting Oslo and causing massive destruction. The film has also set off a debate among geologistsover how realistic the threat of a major quake in Norway really is.

There was no debate over the numbers turning out to see the film, which stars Ane Dahl Torp and Kristoffer Joner in what’s a sequel to the earlier disaster film in which they appeared, Bølgen. It was about a tidal wave in the narrow fjord of Geiranger after a steep mountainside breaks loose and crashes into the fjord below.

The earthquake film broke records for the amounts paid to market it, and it also has received good reviews from film critics. Only Kon-Tiki, which attracted 164,804 paying film-goers when it premiered in 2012, has surpassed Skjelvet on its opening weekend.

My comments on this is :

In the 70’s there was at least 250.000 on big films or more. Cinema must go to phones, tablets and PC too. Streaming is the future and its here right now. We can stream 4K if we want to. It has to be cheap as well, going more than 135.- NOK (16 dollars) on a premiere.

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